Financial Knowledge of Women And its Impact on Investment Decision Making

Abstract

This paper examines the financial literacy of women and their attitude on investment. The contribution of women all over the world is overwhelmingly increasing in their family, businesses and our society which is also being recognised. This content discussed below also attempts to highlight the role and identify investment decisions of both working and non-working women’s as regarded by different types of researches conducted worldwide. We will also come to know through this study, that women tend to have a very conservative attitude, lack of confidence, risk averse as well as lower levels of financial knowledge and they are also dependent on guidance from others because they are being one of the essential parts of our routine. Nowadays, financial literacy amongst women has tried to gain their attention for improving their personal investment and financial management decisions in our nation. Such knowledge helped their investment decisions and it positively and significantly influenced their behaviour to consider rational investment decisions. Through, this research we came to know how it continues to be an important factor and predictor of financial behaviour. Researcher had surveyed 196 women from different occupational sector to know the impact of financial knowledge of women on their investment decision making and concludes that there is a significant impact of “financial knowledge” of women on their investment decision making.